About This Course

This foundational course is designed to introduce learners to the principles of marketing analytics and equip them with the tools to leverage data for smarter marketing decisions. It’s perfect for students, marketers, and business professionals seeking to understand the fundamentals of data-driven marketing.

What You'll Gain:

1. • Introduction to Marketing Analytics:Understand the role of data in marketing and its impact on decision-making processes.

2. • Data Collection and Cleaning: Learn techniques for gathering, organizing, and cleaning marketing data from diverse sources such as surveys, social media, and web analytics tools.

3. • Basic Metrics and KPIs:Gain proficiency in essential marketing metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), click-through rate (CTR), and conversion rates.

4. • Exploratory Data Analysis: Learn to interpret marketing data using basic statistical tools and Excel functions.

5. • Introduction to Visualization Tools: Create simple dashboards and visualizations using tools like Google Data Studio and Tableau.

6. • Case Studies and Applications:Work on real-world scenarios to measure campaign performance and derive actionable insights.

Through interactive sessions, practical exercises, and hands-on projects, learners will develop the skills to collect, analyse, and interpret marketing data effectively. By the end of the course, participants will be ready to apply basic marketing analytics techniques to optimize campaigns and drive business growth.

Our courses are designed with a hands-on approach, ensuring a perfect balance between learning and doing — 40% Theory to build a strong foundation and 60% Practical implementation to master real-world applications.

Ideal for Beginner marketers, business owners, and professionals looking to build a strong foundation in marketing analytics.